“In our business, the customer service business, the intangibles are far more important than the tangibles. It’s not just providing a good value – providing a good product at a reasonable price – you need to offer an infusion of spirituality.” 

Herb Kelleher        Southwest Airlines

Customer Relationship Management

Marketing guru Philip Kotler provides the following definition: “Marketing is the science and the art of finding, keeping, and growing profitable customers.”

We will help you develop customer relationship management strategies that will help your company achieve customer intimacy. 

Important issues to address include:

Market and customer segmentation
Market and customer profitability
Understanding customer buying patterns and/or history
  Understanding the needs of targeted customers
Understanding the circumstance in which customers  use or buy products
Improving the effectiveness of customer acquisition
Improving customer retention and loyalty programs

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