Customer Relationship Management

“In our business, the customer service business, the intangibles are far more important than the tangibles. It’s not just providing a good value – providing a good product at a reasonable price – you need to offer an infusion of spirituality.”

Herb Kelleher Southwest Airlines

Customer Relationship Management

Marketing guru Philip Kotler provides the following definition: “Marketing is the science and the art of finding, keeping, and growing profitable customers.”

We will help you develop customer relationship management strategies that will help your company achieve customer intimacy.

Important issues to address include:

Market and customer segmentation

Market and customer profitability

Understanding customer buying patterns and/or history

Understanding the needs of targeted customers

Understanding the circumstance in which customers use or buy products

Improving the effectiveness of customer acquisition

Improving customer retention and loyalty programs